What does Location National means in Moz Pro Campaigns?

[ds9.tech]

I understand the concept of locations in Moz Pro Campaigns. What does National exactly means? Is it like globally for a United States Google Search Rank or what? Please explain.

[eli.myers]

Hey,

Great question!

A local keyword will show how you are ranking specifically in the location listed for that keyword, while a national keyword shows how the keyword ranks across the entire country.

The locales we include are specific to the Google search engine only, and our list is based on a finite postal code database, so you may not see every locale you would like to track in the list. It is helpful to be very specific when entering the locale and it can help to include a specific neighborhood, state, or county name when entering the locale (e.g. Melbourne, Victoria vs. Melbourne, Australia).

Please note that if you track keywords nationally and locally, or across multiple locales, each location will count as a separate keyword in your total keyword limit.

All the best,

Eli

[ds9.tech]

"the keyword ranks across the entire country."

Here does country means United States in case of Google - enUS ??

[eli.myers]

Yep, whatever country you are tracking

[tsreporting]

"a national keyword shows how the keyword ranks across the entire country."

Does this imply that the national rank is the average rank across numerous locations or is there one location used to track national rank?

Different wording - If I select national tracking, does the tracking just occur from a default location like "Seattle, WA" or is it pulling rank from throughout the US and averaging?