AMP for WordPress: To Do Or Not To Do

[remytennant]

Hello SEO's,

Recently some of my VIPs (Very Important Pages) have slipped, and all the pages above them are AMP.

I've been waiting to switch to AMP for as long as possible bc I've heard it's a very mixed bag.

As of Oct 2018, what do people think? Is it worth doing? Is there a preferred plugin for wordpress? Are things more likely to go right than wrong?

The page that has gotten hit the hardest is https://humanfoodbar.com/plant-paradox-diet/plant-paradox-diet-full-shopping-list-for-lectin-free-diet/. It used to bring in ~70% of organic traffic. It was #1 and is now often near the bottom of the page.

Thanks all!

Remy

[lydiagilbertson]

There are many reasons that a page could be losing traffic in Oct 2018 outside of AMP. I would make sure that this dip cannot be attributed to one of the recent "medic updates" as well.

To your point, I have also heard a mixed bag of AMP results when switching. How content-heavy would you say your site is?

[remytennant]

Thanks Lydia.

As for Medic, yes it was targeting sites like mine. But, I didn't see a drop-off until early Oct, which is long after Medic rolled out, of course. Who knows!

My site is very content heavy. How does that factor in?

[lydiagilbertson]

Hmmn, well, it is always risky to try something like AMP. But, if you are seeing that all of your competitors that are now outranking you are using AMP, I feel like it's at least worth a test.

I would suggest using AMP on a portion of these pages experiencing this and see if they get a rankings boost.