What is the best solution to track conversions on local plumbing site (non-mobile)?

[dinok_ya]

What is the best solution to track conversions on our local plumbing site? 95% of leads coming from phone calls, the rest – from the contact form we have on every page.

Is there a reliable solutions to track conversion rate for non-mobile local site?

As a side note, we have 6 different phone numbers on our site that users can call in order to reach us.

[BeardoCo]

What I would do is get a phone number from Google Voice and put that on the website.  You can then track the logs on that specific phone number.  You mention you have six phone numbers, why?  Alternatively you can create a landing page with a Google Voice number and use it for your PPC and social media campaigns.

[KaneJamison]

Changing the phone number across the site is going to cause issues with local citations which are going to be essential for a plumber, so this probably won't be the best solution for call tracking. Typically local business call tracking should be done using javascript-based tracking solutions that dynamically change the phone number based upon the source of the visit.

[dinok_ya]

@ Beardo:

We have separate landing pages for separate towns that we cover in different counties.

Depending on what county it is, we use a specific phone number that is a local number for that particular county.

@ Kane:

You are correct, changing phone number is not a good option since it would require changing tons of listing across the web in order to get our places page ranking well again, possibly taking it out of serp for many months.

As for you comment regarding javascript solution, did you mean it for one "universal" landing pages that adjust depending on the visitor origin? We use separate unique landing pages for different towns and they have a static phone numbers assigned to them.

I am looking for something that would allow me to optimize my site for higher conversions, preferably tied up to our GA data. Since we have calls for action along with phone number on every single page, a lot of calling people never make it to "Contact us" page. So I cannot use "Visit to Contact us page" goal as a reliable tracking factor.

[KaneJamison]

Hi Dinok - just saw this response or I would have responded sooner.

Check out a solution like callrail.com, mongoosemetrics.com, or callfire.com.

Basically they will adjust the phone number displayed based upon how the user found your website (eg direct visit or organic search by keyword or ppc visit by keyword). They typically can tie into goals in Analytics.

This is the best solution for businesses that rarely get contact form submissions.