Is it important to stick to a schedule when posting blogs?

[djlittman]

I was watching the Mozinar titled: "From Nothing to Expert: How to Blog like You Mean It" and Tanner mentions that he does not stick to a schedule when posting blogs.  There will be days or even a week go by where he does not post anything because he has not found a topic worth writing about.

I was under the impression that it was important to post blogs at the same time everyday, or on the same day every week.  Does sticking to a regimented schedule not have benefits anymore?  Are there any negative or positive effects of sticking to a schedule?

[OnlineMarketingGuy]

It is of my opinion that in most cases having a schedule (every day at 8:00 AM, for example) helps keep your subscribers engaged as there is a level of expectation. And, the expectation helps with open rates for which helps with engagement.  Also, if your audience goes 3 weeks without hearing from you, how much churn do you think you will have?

I do believe, however, that in some niches, spontaneous is key, but this is my exception; not the rule.

And, as always, quality over quantity.

[AaronDavis]

I agree with having some consistency with blog posts. It will allow your  to know when to come back and look for a post if it is there around the same time on a certain day or days of the week.

I would consider having your various social media accounts post at a different time during the day that way you can touch people who may have forgot to check back at the blog. It will even help get new subscribers down the road.