*FEEDBACK Wanted* Hows my technical and overall SEO design doing?

Jamesmcd03

Hello,

I would love anyone's feedback for SEO before we start adding more products to our e-commerce store. Technical SEO ideas, UX, etc.

Thank you!

Nigel_Carr

Hi James

This is a huge question - 'How do I do SEO?'

If you know nothing then hire a consultant to help.

However:

1. Make the site structure easy to understand so Home>Department>Category>Subcategory
2. Use attributes for colour and size, so you have product pages with drop downs. Otherwise, the colour & size URLs compete with each other.
3. Construct an easy to follow menu.
4. Make sure filters do not create extra URLs - better to use Ajax
5. Make the site as fast as possible - consider a content delivery network (CDN) for larger sites.
6. Keep images under 100k by exporting them as 'save for web'.
7. Keep the descriptions and Add To Cart buttons above the fold - in the visible eye line when loaded.
8. Install a quick & simple checkout.
9. Write rich and interesting descriptions
10. Make sure every page has complete Meta tags - Title and a compelling 'buy me' meta description.

More
https://moz.com/blog/how-to-craft-the-best-damn-ecommerce-page-on-the-web-whiteboard-friday

https://moz.com/blog/heres-how-to-create-a-product-page-that-converts

https://moz.com/learn/seo/on-page-factors

There are 100s of things to consider but these are the priorities. I am sure some of my colleagues will add many more.

Regards Nigel