Increase of non-relevant back-links drop page ranking?

[vtmoz]

Hi community,

Let's say there is a page with 50 back-links where 40 are non-relevant back-links and only 10 are relevant in-terms of content around the link, etc....Will these non-relevant back-links impact the ranking of the page by diluting the back-link profile?

Thanks

[Seenlyst]

Hello vtmoz,

I believe there won't be any negative impacts, for example, a press release can get you links from news site but it won't necessarily relevant to your site. Google approach might just be "devalue" those link instead of punishing it. I believe that is a fair to do otherwise people can just use "negative seo" to derank others site.

Hope this answered your question.

Regards,
Joseph Yap

[Lynn12]

First thing to remember is not to place a backlink on a page that already has more than 10 backlinks because you will have a lack of link juice to your site.

Second thing - Joseph is right and you will not be penalized for it. You just will get too low impact from this link.

[zeehj]

Are these non-relevant links spammy? What are their DAs? Did someone buy these links? (Hope not!) If you do have a large number of backlinks from suspicious sources pointing to a page, this could negatively impact that page and the rest of your domain.

[vtmoz]

_If you do have a large number of backlinks from suspicious sources pointing to a page, this could negatively impact that page and the rest of your domain. _

I don't agree to this. It's easy to get some suspicious and spammy back-links as there are number of sites allow users to post content. If Google will really penalise sites for these kind of back-links, there will be lot of scope for negative SEO which is extremely rare now.

[zeehj]

It's actually for this reason that SEOs will consistently tell you not to buy links–link farms are still considered malicious, and won't pass any valuable authority to your site, and can in fact negatively impact your domain.

Your site might be fine. If I were in your shoes however, I would review the trust and authority scores of these linking domains. Here are some articles I recommend you read:

• https://moz.com/blog/bad-backlink-analysis-using-moz-link-explorer
• https://ahrefs.com/blog/bad-links/
• https://moz.com/blog/after-penalty-removed-will-traffic-increase (already shared above)