How to fix duplicate content for homepage and index.html

[dreservices]

Hello,

I know this probably gets asked quite a lot but I haven't found a recent post about this in 2018 on Moz Q&A, so I thought I would check in and see what the best route/solution for this issue might be. I'm always really worried about making any (potentially bad/wrong) changes to the site, as it's my livelihood, so I'm hoping someone can point me in the right direction.

Moz, SEMRush and several other SEO tools are all reporting that I have duplicate content for my homepage and index.html (same identical page).

According to Moz, my homepage (without index.html) has PA 29 and index.html has PA 15. They are both showing Status 200. I read that you can either do a 301 redirect or add rel=canonical

I currently have a 301 setup for my http to https page and don't have any rel=canonical added to the site/page. What is the best and safest way to get rid of duplicate content and merge the my non index and index.html homepages together these days? I read that both 301 and canonical pass on link juice but I don't know what the best route for me is given what I said above.

Thank you for reading, any input is greatly appreciated!

[ibalachandar]

Google consider HTTP and HTTPS as two separate protocols. Since the contents are same on both versions, google bots consider it as duplicate content. Adding a canonical URL will solve this problem. If you have any doubts, feel free to ask.

[Lynn12]

"I currently have a 301 setup for my http to https page" - great! Also, you should check if your inner pages redirecting from HTTP-versions to HTTPS too.

index.html should redirect to the homepage main version with 301 Permanent Redirect.

[Seenlyst]

Hello there,

You can use .htaccess URL rewrite to remove all the .html from your URL, here's the rewrite rules.

RewriteEngine On
RewriteRule ^index.html$ / [R=301,L]
RewriteRule ^(.*)/index.html$ /$1/ [R=301,L]

Once you added this rules you should also fix all your internal links make sure they link to the URL without .html

Hope this helps,

Joseph Yap

[Nigel_Carr]

Hi dre

Your site really shouldn't be generating an index.html in the first place but if it is you must make sure that there is a 301 in the htaccess file sending all traffic to the single homepage URL as Lynn correctly points out this will be a permanent redirect.

It is very simple to do. Both versions are treated as separate pages (as http and https) so you are essentially showing a duplicate site to Google so your rankings will be terrible until you change.

Regards Nigel

[dreservices]

Thank you so much for all the responses. So it sounds like 301 redirect through htaccess is the way to go. What is the difference between using the 301 through htaccess vs using rel=canonical in my case? Does the 301 provide better link juice vs rel=canonical or is canonical just not applicable in this case? Thanks for all the replies and helpful suggestions again!

EDIT: I spoke to my developer (who is hosting and maintaining my site now).. he said he tried to do 301 through htaccess but it seems to be crashing the site (and trust me he is very good at what he does). Part of the problem is that my site is VERY old (originally build about 10 years ago and NOT updated once since).. he has been slowly updating and cleaning up the site slowly and he will try to figure out why the 301 is crashing the site and not working but in the mean time how safe is it to use rel=canonical instead of a 301?

Thanks again!

[Nigel_Carr]

Hi Dre

If you just do a canonical then the page will still be live, you will just be telling Google not to rank it. Best practice is to remove it all together and 301. It is bad practice having more than one version of your home page, (any page) live!

Regards Nigel

[KristinaKledzik]

It's best practice to redirect, but if that's not an option, the canonical route should help the problem a lot! You'll probably lose some link equity with this route, but it should clear up duplicate content issues from Google's side.

[ThompsonPaul]

A proper canonical tag does a lot more than "just be telling Google not to rank it" When used properly (i.e. pages that truly do contain the same content), the canonicalised page passes its ranking signals back to the canonical source.

I agree with Kristina - while a 301 would be preferable (it's a directive, while canonical tags are taken as suggestions), a canonical tag would be vastly better than not doing anything about the issue. At least until the dev can get the problem with the 301-redirect properly resolved.

Paul

[Nigel_Carr]

OK, Paul, I hear what you are saying. It's a very open and obvious diss.

I'm not sure what you are saying makes any difference to the argument that the canonical way here is not the way to go. I was explaining in the simplest way, I would not want, and I'm sure you would not want either, a live page like this - the home page, live and canonicalised.

(It's a given that the canonical works like a 301, passing link juice to the preferred version.)

So thanks but it makes no difference - delete & 301 every time.

Google is heightening its distrust of canonicals - the new Seach Console tool reveals which pages are the preferred canonical and it's something of a surprise to SEOs!

If you feel like playing top trumps again then why not PM me? - it's so much better and the uninitiated do not need to see it!

Cheers Nigel