Creating a subdomain for IP targeting based on city

[KylieM]

We are currently located in OKC and are opening a new location in Dallas. After much research, I found the best way to do the website is to create a subdomain a redirect people based on their IP location so our current SEO will help give substance to the new location.

My question is, should I recreate the whole website under this subdomain using Dallas instead of OKC throughout or should I just recreate 1 or 2 pages?

This is all very new to me and I need as much help as I can get lol.

[Seenlyst]

Hello KylieM,

Personally, I would always use a subdirectory when I want to target different locations. Google usually see your subdomain as a different website, that means using subdirectory you can make sure all the SEO effort, especially link juice is focused on the same website.

Hope this answered your question.

Regards,
Joseph Yap

[Martijn_Scheijbeler]

I agree with Joseph, as you can also do the IP based redirect from all of the pages in that case.

[MiriamEllis]

Hi KylieM!

Thanks for bringing your question to the forum.

While I'm not sure what the findings of your research were based on, I believe what you've decided may be overly-complicating your task. A business with 2 locations can simply have a landing page for each of its two branches. You don't need a subdomain, you don't need to recreate the website. Just be sure your core pages (home, about, services, contact) are in good shape, and create a unique page for OKC and another for Dallas. This post might help: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages

[KylieM]

Thank you for the responses! I ended up creating a landing page based on IP address. So if you are in Texas you will be directed to that page, but if you are in Oklahoma you will be directed to the main.

My next question is that we are planning to have different price points in each location, how would you recommend I handle that? If you look on our site now advancedbodyscan.com you'll see we have pricing for scans and these will be higher in the Texas market. I can do content based on IP address as well, but that seems like a lot of work and possibly not necessary...

Should I keep everything generic and then put pricing only on the landing pages? I just don't want someone from TX to accidentally buy at an Oklahoma price online and vice versa.

[KylieM]

My next question is that we are planning to have different price points in each location, how would you recommend I handle that? If you look on our site now advancedbodyscan.com you'll see we have pricing for scans and these will be higher in the Texas market. I can do content based on IP address as well, but that seems like a lot of work and possibly not necessary...

Should I keep everything generic and then put pricing only on the landing pages? I just don't want someone from TX to accidentally buy at an Oklahoma price online and vice versa.