How valuable is non-local organic traffic for local business?

[Chris.Menke]

I've engaged with local marketing companies who had big plans for bringing in nationwide leads and had little care for developing their firm's local relevance. Nor did they have an understanding of the difference in difficulty for a small marketing company to convert local leads into new business vs. converting geographically diverse leads (which they struggled to get anyway).

As a small marketing company, the sweet spot is definitely local business and no doubt, in Greenville NC, there is more business than you can handle. There are so many ways to develop content that will put your firm directly in view of local businesses that need you and that will pay for your services. It requires an embrace of your locality and a creative exuberance for content about it and forgoing thoughts of leads coming in from all corners of the country. If you do those things well first, leads will come from other places.

You say you write blog posts about industry topics and trends. As I'm sure you've noticed, so does almost everyone else, right? Why not get creative in combining marketing topics with the life and times of the typical Greenvillian? I guarantee you will enjoy the writing much more and your traffic will start coming in from closer to home.

[MiriamEllis]

Very fine suggestion, Chris!

[brooksmanley]

Thanks Nick, good word: that valuable content and positive site-wide metrics should always benefit the site and brand in the long run.

[brooksmanley]

Thank you so much, Miriam, this is very helpful!

[MiriamEllis]

My pleasure, Brooks. I always enjoy your contributions here very much!

[Chris.Menke]

Hey Miriam! S'been a while : )

[TucsonAZWebDesign]

I recently had some issues with an individual who was actually opening several fraudulent scammy businesses from P.O. Box addresses and UPS Stores for the purpose of getting the SEO benefits received on a local level. for one thing having relevance to be in big directories will gain your site authority (Not all directories do but, white pages, yellows pages, definitely the chamber of commerce)

Additionally, that whole #1 organic 33% of searches statistic definitely get's thrown out the window with the implementation of a map listing. This in combination with the bidding war typically seen above any valued local key term, I'd be impressed to see #1 organic banking 18% of traffic referred from Google. I don't have numbers to back it's just a hypothetical guess. Metaphorically it's like going from a simple game of Texas Holdem to Omaha Hi/Lo split and not knowing how to scoop the pot LOL!

I see only percs from the versatility of benefiting from local and national search results.

[MiriamEllis]

Hey Sean,

Hope you reported the fake address listings. Those are the ones that Google will actually remove!

[TucsonAZWebDesign]

Sure did!

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[MiriamEllis]

Thumbs up, Sean!