Above the Fold Content

[casper434]

How important is the placement of unique content "Above the Fold". Will attention grabbing images suffice or must their be a lot of unique text?

[irvingw]

It's important from a content to ad ratio. An image is only one line of code so I would say content is much better.

[Stevej24]

Any images that you do add anywhere to the site should also have the proper tags so the search engines know they are there.   You want to include quality unique content that serves your reader well above and below the fold, whenever possible.

[TommyTan]

Hi Brett,

Having more unique content above the fold is very important.  As Irving mentioned, it is important from a content to ad ration.  When visitors visit your site, they want to see the contents right away instead of scrolling down a few ads before seeing the content.  Being able to see the contents right way is good user experience and Google likes that.  Google rolled out an algorithm for content above fold.

http://searchenginewatch.com/article/2216227/Google-Updates-Above-the-Fold-Page-Layout-Algorithm

Hope this article from search engine watch will answer your question.

Enjoy!