Structured data? Confused

[Jamesmcd03]

I understand the basic concept of structured data (guiding engines onto how to view the content) but how do I implement this?

After creating a product page with images, content, links, etc. What do I do to make sure we are good on all the different structured content types? Is there a tool to make it happen?

Sorry for not understanding it...

[TucsonAZWebDesign]

I have been basically adding the JSON markup at the bottom of the body on my content.

https://developers.google.com/search/docs/guides/intro-structured-data

The Helper guides you through generating it:

https://www.google.com/webmasters/markup-helper/u/0/?hl=en

And lastly make sure you run it through the tester to ensure there isn't any errors:

https://search.google.com/structured-data/testing-tool/u/0/

DKKTiYz.jpg

[nezona]

Hi There,

Also depends your needs for the markup. Do you have reviews and are looking for the average rating to be display in SERPs? Do you have events that you want listing?

The tool listed above by Sean, is one I use quite a lot and if you use wordpress you can just take the code to the end of the page/post in the source code.

Regards

Neil