How do I outrank Monster and ZipRecruiter in Google for Jobs?

[MJTrevens]

My company has recently started using Google for Jobs to post all of it's available positions. Unfortuntely, they also list these same jobs on third party job boards like Monster.com, ZipRecruiter, Lensa, etc.

Some people are wondering why we aren't outranking these third party sites. My explanation has been that those sites are specifically made for job searching and have much better authority with Google, so they are going to always outrank us.

Aside from taking down the third party posts, is there anything we can do to get our jobs higher in the rankings for Google for Jobs?

Very appreciated!

[Martijn_Scheijbeler]

Have you marked up your job postings with Structured Data? It might be good to look at if not as it's something that they're taking into account for being shown in the job search widget that comes up in search results from time to time.

[TucsonAZWebDesign]

The thing with "Indeed", and it's lesser "ZipRecruiter", is that they're a massive listing directory, they are not however able to keep up in specific job titles.  They certainly do not show up in the first several pages of my local web design.  Nor accounting, or lawyers, etc.

So with a bit of work, link building, content creation etc! you could certainly outrank them in specific trades, not "Job listings" or anything over the top, but specific to your business/niche more than likely.

[Chris.Menke]

A company must pick its battles.  Is the company's ultimate goal to outrank sites that specialize in recruitment or is the company's goal to recruit the best personnel possible?  Why not put your resources toward your core products and services and let third parties do what they do best?

[MJTrevens]

If it were up to me I would drop our own Google for Jobs and let the recruiter sites do it for us. Unfortunately, I'm not the final decision-maker and despite my recommendations the company continues to push its own job postings.

In my opinion, unless we drastically change the job postings content, we aren't going to outrank the giants.

[Chris.Menke]

That would be the first step--push it onto HR's plate and have them write new ads and job descriptions. : )  But it's hardly likely that it would be sufficient, anyway, I mean your company may have authority in organic rankings for whatever it is your company does or makes and the likelihood that Google's going to push a page up for what is essentially a barely related topic (the job description) may be overly optimistic on the boss' part.

If you can show that at least the job ad comes up for the job title and company name, at least that might be something they can latch onto.