Change of URLs - Part of Migration

[christwix]

We are looking to change our URLs to this format /SKU/TITLE/COLOUR as part of our SEO migration.
e.g. https://example.com.au/ac-rck-b/rolla-crew-knit/berry.html

As of the moment, our URLs are TITLE/NO
e.g. https://example.com.au/rolla-crew-knit/6562563.html
(Shopify is creating a random number on the end of the URL which is representing a different colour)

Is this fine SEO wise? Will this affect rankings and user experience?

[Nigel_Carr]

Hi chris

Best practice for all eCommerce stores is not to have colour in the URL. If you do then you will have each colour competing with the others for position in search. It is easy to write a unique product description for a style, but when this appears on every colour variant URL then you just create a mass of duplicate content on all the different colour pages. Something that will result in none of them ranking well.

One product for one style - then have a colour dropdown for all the other colours and possibly sizes. This makes for the strongest possible product page for SEO. Combine that with a 150-200 word product description and you are laughing! really, it is the best way - I have tested this to death!

There are plenty of examples out there - just look for 'creating colour variants in Shopify'

https://help.shopify.com/manual/products/variants

Then each page will be unique with no silly colour code on the end.

I hope that helps.

Regards Nigel

[christwix]

Thank you very much!