Where can I find a list of CTRs by search engine position, beyond the top 20?

[PrebenKaas]

I'm trying to find a comprehensive list of CTRs by search enginge position.

The most exhaustive list I've found is this one:

https://www.advancedwebranking.com/cloud/ctrstudy/ - which shows CTRs by industry for the positions 1-21.

I'm interested in seeing the rates for lower positions as well - does anyone in the community know any (preferably recent) resources for this?

Thank you.

[Martijn_Scheijbeler]

Hi Preben,

I'd use your own data to calculate this, the data that you can usually find from vendors and blog posts like this are usually far off. They're outdated and aren't taking into account the specific industry (with its extensions) that you operate in. So you're basically making an assumption on what could be your performance where you'd be off with xx% at least.

Take your own data from Google Search Console and calculate it that way, with that it's a specific as possible and you can segment on the data that you're looking for.

Martijn.

[Smileworks_Liverpool]

I have extensively looked for this too to try and correct for inaccurate estimations of mine and competitions traffic in SEM Rush.  If you're ranking like 25 for a 100,000 volume keyword SEM Rush attaches a value to that where in fact I expect there is no value much past page two.

I'd say they only go as low as 0.1% CTR because to go any lower is worthless from an ROI and financial perspective.  I wouldn't imagine it changes much either.  Just keeps on going at around 0.1 until page ten or whatever.  The only real interesting insight I saw was that halfway down page two can be a better position than the top of page two.  So those keyword's just teetering on page one are a real focus for my SEO efforts.

Have you tried getting in touch with Advanced Webranking.  They certainly will have more data but wanted the graph to be readable so just went to position 20.