Expired Content for Annual Events - Advice Please?

[daniel-brooks]

Hi,

I've started working with a client that provides VIP packages for various sporting events. They have a number of landing pages for these specific events that happen every year.

What's the best way to go about maintaining traffic and optimising these pages going forward?

I looked to see how some of their competitors are handling this and they seem to create a new landing page for the following year and simply add a '301 Permanent Redirect' to the old (expired event) so it points to the next one.

Is this the best approach or is there a better way to handle this?

Alternatively, would it be OK to simply change the dates on the existing page to the following years dates (when available) or simply add a 'Dates TBC' with some basic information.

Help/advice would be appreciated

[EGOL]

I previously gave an opinion on this here....

https://moz.com/community/q/how-to-handle-annual-content-2018-2019