Best practice to redirect all 404s?

[kayl87]

Hey is it best practice to redirect all 404 pages.

For example if the 404 pages had 0 traffic and no links why would you need to redirect that page?

Isn't it best practice just to leave as a 404?

Cheers.

[KevinBudzynski]

Hey is it best practice to redirect all 404 pages. If the page that was taken down has no inbounds links or a relevant substitute landing page, 404's are fine.

For example if the 404 pages had 0 traffic and no links why would you need to redirect that page? If it has a contextual-relevant landing page, use a 301. Even it has no traffic, it may have organic rankings and/or traffic until it gets dropped from the serps.