Duplicate Content Product Descriptions - Technical List Supplier Gave Us

[BobGW]

Hello,

Our supplier gives us a small paragraph and a list of technical features for our product descriptions.

My concern is duplicate content.

Here's what my current plan is:

1. To write as much unique content (rewriting the paragraph and adding to it) as there is words in the technical description list. Half unique content half duplicate content.

2. To reword the technical descriptions (though this is not always possible)

3. To have a custom H1, Title tag and meta description

My question is, is the list of technical specifications going to create a duplicate content issue, i.e. how much unique content has to be on the page for the list that is the same across the internet does not hurt us?

Or do we need to rewrite every technical list?

Thanks.

[Andy.Drinkwater]

Hi Bob,

There are some things that Google understands that can't be changed. If there is a technical spec for a product, I wouldn't be trying to change that because it will probably change the product as well.

With any ecom site, try to focus on the value-add - what can you bring to a page that offers something more than the stock information that you are given.

-Andy

[BobGW]

Andy, I think this is spot on. I will focus on the value I can add. Thank you.