Can having a google business listing harm a company selling services globally?

[WizIQMarketing]

Hi,

We are a SAAS platform offering cloud based solution for educators.

We had a google business listing in India and recently added one for US as well.

Our keywords rank significantly better in India than in US.

Is it a good idea to remove these business listing? Also, what could be other factors that impact GEO SEO rankings for a online company like ours?

[MiriamEllis]

Hi There,

Normally, no, having a local presence should not harm your national marketing efforts. However, it is important that any Google My Business listing you build is guideline-compliant. Are the GMB listings you built representing real, physical addresses and do you have face-to-face interactions with your customers? If the answer to either of those is "no" then you shouldn't be building GMB listings.

If my answer hasn't quite cleared this up for you, please feel free to provide further details about your business model.

[WizIQMarketing]

Thanks Miriam.

Since, we don't have customer f2f customer interactions, the answer would be to not build GMB listings.

Also, as per the GMB guidelines: "Brands, organizations, artists, and other online-only businesses aren't eligible for Google My Business listings."

https://support.google.com/business/answer/3038177?hl=en

Thanks Again!

Regards

[MiriamEllis]

That's correct. If you don't have face-to-face transactions with customers, then you should not create Google My Business listings.