How to encourage guest bloggers to link back

[ClaireH-184886]

Hi, we have just started to allow guest bloggers on our site www.in2town.co.uk where we offer them two links within the articles, but what we would really like to do is to encourage them to link back to their articles.

I am trying to find information on how we can encourage guest bloggers to link back and would love to hear your thoughts.

[TommyTan]

Hi Diane,

Usually when people guest blog, they are usually told not to link to any of their articles because it might look like they are promoting their articles.  Therefore, people usually just link to other people's articles that defend their case or support their data.

What you can do is create a "Guest Blog" page on your website and list out the rules and on that page, encourage them to link to their articles.

[irvingw]

That's reciprocal linking, I wouldn't do it. Plus the deal is they write good content for you and you give them a link. Why would someone want to link back to you AND write content, seems like a bad deal for them and at that point you're just doing link exchanges. They may want to promote their article on places like FB or twitter and link to you from other sites though.

[ClaireH-184886]

yes just trying to think out of the box

[ClaireH-184886]

yes just trying to think out of the box