What keywords should I use in my campaign.

[Bob55]

I am a chiropractor. I only compete against web sites in my town. Should my key words be neck pain, back pain? Or should it be neck pain Bloomington Illinois and low back pain Bloomington Illinois? I am referring to the campaigns I just started. (I am new)

[HeatherBakerTopLine]

Hi Robert. Welcome to the wonderful world of SEO!

You should use the location based keywords that mention your town, because these include the general keywords anyway. So "neck pain Bloomington" covers both scenarios.

[littlesthobo]

Hi Robert and welcome

I would definitely include Bloomington Illinois as searches are going to be for your specific local service.

Have you checked out the Google Adwords Keywords tool for some suggestions yet (not that it's  the be all and end all).  I just had a quick check and some suggestions were along the lines of 'back pain specialist', 'back pain clinic', 'back doctor', that sort of thing (with the local town name included).

I would also strongly suggest setting up a Google Plus Business page and linking it to your website - when you have set up your page you will see an option in your 'about' section to do this.

Google Pages are showing up more and more in local search, so a Google Page is pretty essential. It should also be well optmised, i.e. full profile details and a rich description of the services you provide.

Good luck and if you need any further help with that page, let me know!

[littlesthobo]

Hi Robert and welcome

I would definitely include Bloomington Illinois as searches are going to be for your specific local service.

Have you checked out the Google Adwords Keywords tool for some suggestions yet (not that it's  the be all and end all).  I just had a quick check and some suggestions were along the lines of 'back pain specialist', 'back pain clinic', 'back doctor', that sort of thing (with the local town name included).

I would also strongly suggest setting up a Google Plus Business page and linking it to your website - when you have set up your page you will see an option in your 'about' section to do this.

Google Pages are showing up more and more in local search, so a Google Page is pretty essential. It should also be well optmised, i.e. full profile details and a rich description of the services you provide.

Good luck and if you need any further help with that page, let me know!

[Webdeal]

Hi Robert ,

I would go with the following keywrods:

chiropractor Bloomington
back and neck pain relief
neck pain specialist
neck pain specialist Bloomington
back pain specialist Bloomington
chiropractic clinic Bloomington
pain specialists

Definitely  you will need to setup  Google Plus Business page as well as Facebook page and Twitter

The social media presence will increase authority of your new site and business overall

Regards

Dmitriy

[Bob55]

Yes, I have done all that, Thank you. I just wasn't sure about the campaign. Both aswers were very helpful.