Duplicate product description on the same page

[Colage]

Hello,

I've got a really simple a basic question : is it an issue to put an excerpt of a text at the begining of a page, with a "jump to full text" link at the end of the excerpt ? So the first part of the text will be duplicated.

A solution would be to hide a part of the text and reveal it with a "read more" button, but we don't want to do that, we want users to be able to read the full text just by scrolling + we want to put an excerpt "above-the-fold" content

It's a product page.

A second question : we've got duplicate content between our brand category pages, and the related product page, because the presentation text of the brand is shown on the product page + on the brand category page (it's presentations of distilleries, so it's a valuable content for the customer, we want to show it directly on the product page). Do you think it's a big issue ? Or maybe we can think : "ok, there is plenty of other text on those pages, so it won't matter" ?

[Dalessi]

Hello,

Personally, if it is just a minor portion of the overall content on the pages I do not see a problem with it.  From what I think you are saying, I consider it to be like placing "Keywords" on a page twice instead of only once. This could actually help you if the text contains the keywords you are targetting.

I would just keep an eye on it and see if your rankings are rising or falling for the keywords you are targetting.

Best Regards

[VeroBrain]

Hi Leana,

Sorry William, I think it truly matters, not to the point that you will be penalized, of course.
But:
UX is the uttermost goal for Google and the other search engines, specially nowadays. In that sense, visitors who have to read the same text twice, might no trust your brand for buying your products or simply very displeased would closed the window.

As days pass your bounce rate could rise. If so, the algorithms will decide to show other websites with similar content before yours, answering the same query, due to the bounce rate tells to the algorithms that you do not offer a good UX.

In sum, would the duplicated content serve the UX? Of course not. Therefore you might try other options like rewrite the introductory lines above.

On regard the duplicated content between the product pages and the brand category pages, it is the same as explained above. Although if there is no other way to improve those duplicated you have to use canonical tags pointing to the originals more valuable pages, ie the brand category pages. Good luck.

Mª Verónica

[KaneJamison]

To your first question:

If the text on the product page is only duplicated on that page, then it's fine. That's not much different than having a text pull quote in an article. Also not much different from Amazon having a short description, and a jump link down the page to a longer description.

To your second question:

We generally don't worry too much about duplication on category/tag/aggregation pages, so long as it's only excerpts, eg 5-50 words. If the pages are really thin, and 100% of the text content from the distillery page shows up on the category page, then you need to write more text for the distillery pages to fix the problem.

[Colage]

Yes, but my question was about seo, not UX. Regarding the UX, it's depend of the layout, of the way this excerpt is displayed, of its length etc. "would the duplicated content serve the UX? Of course not." so, no, it's not so simple. It can serve the UX, yes.

[Colage]

Thanks !