URL Redirects - New Site Updates

[Dions]

We recently switched to a new site and I realized that our developer changed our locations page from /locations to /location. Our developer set the redirects correctly, so we most of the "juice" should still transfer fine.

Even though most of the link strength should transfer to the new site, the language is misleading and according to MOZBar, the previously established links to /locations do not show up. The best option in my mind is to have the developer switch back to /locations and redirect /location.

Do you feel this is the best option as well and is there anything I should be cautious about when doing this?

[ThompsonPaul]

If the changed page URL hasn't been up for very long, it would be well worth switching it back (as long as you also handle pointing the new URL back to the old one as well). Its always better to have incoming links land directly on a page instead of going through a redirect. While Google has said that 301-redirects no longer entail authority loss, I'm not entirely confident this is true in all cases. Much better to reduce the complexity. Even just for the fact that redirects add a small additional connecti0on to the load time.

Hope that helps?

Paul

[Dions]

Sounds like we have the same thoughts on the matter. Thanks for the response!