I have been running a website camping.uk-directory.com which has tanking in SERPS over last two years.

[Nigel_Carr]

Hi Baggyt

I think you probably need to right consultants to look at it.

You have a few problem in my opinion.

1. The website is a sub-domain of uk-directory.com - which has other directories on its domain as sub-directories. I think you would benefit from moving to a simpler UK domain of your own

2. Your home page has little to no content with an overly contrived title and descriptions - this goes for all pages.

3. Content. The biggest problem is that you are not being found for example - Camping in Kent or Kent Camping. This is because you have completely muddied the content of those pages by adding every village in the area that has a campsite.

In my opinion, you need to start deleting all the muddy content from those main county pages and write purely about each county.

Then create separate pages for all of the villages and have them as a sub-directory of those pages.

You are just trying to rank for too many search queries for each page.

4. You have a mix of HTTP and HTTPS pages so the sooner you 301 all the old pages to the new SSL secured site structure the better. Your home page is http by the way so something odd is going on.

There are a lot of problems - it's a bit of a mess.

Whoever you have been paying needs shooting in my opinion.

Kind Regards

Nigel

Carousel Projects UK

[Baggyt]

Hi Nigel,

And thank you for your comments. Would you mind elaborating on what you mean by;

"Your home page has little to no content with an overly contrived title and descriptions - this goes for all pages."

Regards

Baggy

[Nigel_Carr]

Hi Baggy

In order to rank for a keyword or tight collection of contextually similar keywords, you need to create some content from the H1 down to ~300 words of highly descriptive content to support the page title.

You have to be very clear what each page is about and write about that.

You have completely cannibalised every page by scatter bombing them with all those villages and way to deep and confusing descriptive content.

Regards

Nigel

[TimHolmes]

Hey guys, I have actually previously used you guys for your services, sorry to hear your site is struggling at the minute.

Agreed with a few of Nigel's comments - lack of contextual content on your pages could be harming your chances of ranking for specific terms.

One of your other key problems is your mixed HTTP and HTTPS signals, this could be causing you a duplicate content issue. I would suggest as per Nigel getting a .htaccess update implemented asap to stop this.

I have also run a few page speed tests - these are coming back quite slow, this is also a negative factor for you. Enabling Gzip compression would reduce your page size quite a bit.

[Nigel_Carr]

Hi Tim

There is a lot wrong but yes I agree speed is also an issue - see insights Baggy:

https://developers.google.com/speed/pagespeed/insights/?url=camping.uk-directory.com&tab=desktop

Regards

Nigel

[Baggyt]

Hi Tim,

Great to hear from you!

Would the following resolve the HTTP /HTTPS issues

Force SSL

<ifmodule mod_rewrite.c="">RewriteEngine on
RewriteCond %{HTTPS} !=on [NC]
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]</ifmodule>

Regards

Baggy

[Baggyt]

Sorry Nigel, that was for you as well!

Regards

baggy

[Nigel_Carr]

Haha!

Thanks Baggy - my bottom lip just went until I saw that lol

[TimHolmes]

That should pretty much do the trick, as it will force all URLs to HTTPS..

I personally use a slight variation (see below).

Not having the SSL and HTTPS configured correctly will likely have caused you this significant problem. Using a tool like Moz Pro will hopefully highlight if you have duplicate content problems, as well as any others.

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]
RewriteCond %{HTTP_HOST} !^www.domain.com [NC]
RewriteCond %{HTTP_HOST} !^$
RewriteRule ^(.) https://www.domain.com/$1 [L,R,NE]

[Baggyt]

This post is deleted!

[TimHolmes]

I know you probably did - but did you replace the domain with yours?

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]
RewriteCond %{HTTP_HOST} !^camping.uk-directory.co.uk [NC]
RewriteCond %{HTTP_HOST} !^$
RewriteRule ^(.) https://camping.uk-directory.co/.uk/$1 [L,R,NE]

Also ask your hosts to update your server and httpconf files at a server level too to make sure it is configured correctly.