Looking to increase the quality of our backlinks with a press release: Business wire or Prweb?

[florencenancypertiwi]

This post is deleted!

[EGOL]

I would one-up them with valuable evergreen content that will impress or help current and potential clients - rather than a press release that will launch, sink and be stale.

[ThompsonPaul]

In general, shoving a press release up onto a press release directory doesn't give you any backlinks of any value. Search Engines are fully aware that these kinds of links are self-generated and don't give them much, if any authority. In addition, most such services no-follow those links. And even if the release does get distributed beyond the PR directory, it will still have those no-follow links, and will clearly be duplicated content so unlikely to have any authority of its own to pass on.

The only way press releases provide real value is if there is something truly newsworthy for you to "release" and you put in the effort to pitch the information to real relevant news sources so that they actually write about it instead of just copying the release and slapping it up on a page.

The fact others are doing it doesn't mean it's a worthwhile thing to pursue. It's an approach from the old-school manipulative SEO days that hasn't worked for a long time, but so many sites are still looking for easy things to checkmark off their to-do list ("get 10 new links") instead of putting in the hard work to do things that will actually have an impact.

Hope that helps?

Paul

[Dalessi]

Good quality press releases can help. They generally do not have "Do Follow" links so there is no link juice. They can be very helpful in getting your site some extra traffic though. As long as the content is relevant and has good reader appeal they should help.

[Smileworks_Liverpool]

I recently did a ton of directory submissions and PR links and all the 'starter backlinks' stuff and it actually harmed my rankings.  They recovered but you need to be very careful here.  I paid for a ton of directories and PR sites and some of them are showing as good links and some are showing in SEM rush as 'Toxic'.

You're site is nice and professional looking and you review bikes.  I would use the reviews and try to get them posted on the bike manufacturers sites.  If you write a really glowing review for your favourite dirt bike, test it out and provide data and why it's better than the competition the makers of that bike will put it on their blog and link back to you.

That would be my strategy if I were you.  It's called 'ego-bait' If a web design company called you and said, we've reviewed 100 bike sites and yours is number one, would you put that on your blog and link to them?  Sure you would!

Good luck!

[vishalaror]

I don't think Press Strategy is effective strategy these days. There are many website which accepts Press release from everyone and give them no-follow link in author section but I don't think that link will be effective or boost your rankings.