Cannibalization Vs Relevance

[OfficeOutlet.com.au]

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[Sally94]

Hi!
I like to think of it like content/topic hubs. So if you write a blog about SEO on many different topics within SEO Google will recognise that you blog about SEO topics. You would still have to make sure that each blog post targets a different topic within SEO. You will only have cannibalization if the intent of the article is the same and it is answering the same sort of question or topic.

If you run a website with many different topics try to group things together via internal linking to give a topic/content hub. So, each article within the hub should have a different purpose. If you are finding the purpose is the same then either separate each page out into more in-depth pages (if they discuss different minor topics) or join them together to stop them competing.

So if you run a website about apples you should have different articles discussing different things about red apples. Then maybe another hub discussing different things about green apples.

These articles might help:
https://www.orbitmedia.com/blog/content-hubs/
https://blog.hubspot.com/marketing/content-marketing-strategy

Hopefully, that helps a bit.

[OfficeOutlet.com.au]

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[OfficeOutlet.com.au]

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[Dalessi]

Hi Andy,

I like to promote people making more content that is relevant to their business. I always feel that Google likes sites better when they have fresh content. Also, large sites can tend to get more backlinks to the various pages and categories. PageRank is still very important in ranking well.

You can try to segregate your content into separate sections for the major categories of your content and then branch out to all of your categories. For example, if I was writing about cars that would be a top category, and then maybe I would have a subsection for each manufacturer like Ford, Audi, General Motors, and the list goes on. Then I could break the categories down by model for each manufacturer. Then under models, I could have 4 door or 2 door models. The list could keep going almost forever.

Google will understand the structure and give every level in the tree PageRank and authority for its major topic. Because PageRank is generated for all of those pages and as long as they are linked correctly all the way back up to the main index page the whole site should be relevant and move up in the rankings.

Remember you can control the flow of energy by using internal links using specific "Anchor Text" to further control the meaning and relevance of your links. This would be considered "PageRank Sculpting" by most people and is still effective if done correctly.

Try to create highly targeted and relevant content to attract "High Value" links to your internal pages. Also, outreach to relevant sites can help get powerful links that will boost you up in the rankings.

Here are a couple links to articles regarding PageRank that may be of interest to you.

• PageRank sculpting - written by Matt Cutts (Old but still interesting)
• PageRank - Wikipedia information page.

I hope this helps you a little,

Best Regards

[OfficeOutlet.com.au]

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