Using Bold text for keywords

[xdunningx]

Hello

I am updating an old e-commerce website of mine and many keywords are in bold - shall I remove the bold tag or keep them there?

This is for SEO.

[Alick300]

Hi,

IMO It won't make any difference in current SEO so you can keep it simple.

Thanks

[Linda-Vassily]

It's been a while since that has been considered as a ranking factor (and it never was a big one).

However—depending on what types of pages these are, I'd leave the bolding (unless it is excessive). It could be useful in terms of user experience—as soon as the person lands on the page, they see what they are looking for.

[seoman10]

I believe it's more of a user experience thing rather than SEO, although technically it is a ranking factor (very small one).  Additionally, too much bold text will probably have the opposite effect.
The purpose of bolding text is to emphasise, keep it in context and relevant and bold where you need to.