Incorrect Spelling Indexed In Meta Info - Can't Change It

[LoganRay]

As Alick pointed out in his screenshot, the title tag does use the American spelling, 'Jewelry'. Google will not correct what they show in SERPs until they're provided with something different. When searching the source code, I also found 15 other instances of the American spelling on your site, which mostly appear in the navigation. I'd recommend changing the navigation links to reflect this as well

[Johnny_AppleSeed]

Hi Logan,

Are you based in the USA? What I should have mentioned is that the website was built for Meta Information to be inputted for both US and UK & Ireland audiences.

So any searches from the US should infact render jewelry, whereas from my location (in Ireland), it should render jewellery. When I check the source code, there is only the jewellery spelling and no appearances of jewelry at all within the source code.

[Johnny_AppleSeed]

Hi Alick,

Many thanks for your response.

Are you based in the USA? What I should have mentioned is that the website was built for Meta Information to be inputted for both US and UK & Ireland audiences.

So any searches from the US should infact render jewelry, whereas from my location (in Ireland), it should render jewellery. When I check the source code, there is only the jewellery spelling and no appearances of jewelry at all within the source code.

[LoganRay]

In that case, you might have some difficulties getting this resolved. What's seems to be happening is Google is finding your US version and indexing those regardless of location. If you want to serve different content based on location, there should be a unique URL for each country. You can then specify to each version of Google (.com, .ie, or .co.uk) with hreflang tags which URL should be in which index. I'm not exactly sure how you're swapping out the meta data, but it seems like Google is only acknowledging your US versions.

[Johnny_AppleSeed]

Hi Logan,

Many thanks for your suggestion, I will put that to the team.

The only differences in content will be the spelling of jewelry vs jewellery. This is already the case, throughout the page.

On Google, both the meta description and the URL are correctly displaying as "jewellery" as it should for the UK & Ireland. The issue with the US spelling is only impacting the Page Title itself...

[LoganRay]

Are there other pages that have dynamic content based on location? If this is the only one, this is probably too big of a project for such a small problem.

Are you targeting the US market as well? If you're only looking to market to UK/Ireland, you might just want to take out that dynamic content.

Have you set a location for your site in Search Console? Doing so might help Google better understand your site and shift the meta data for UK/Ireland properly.

[Johnny_AppleSeed]

Hi Logan,

No, this is the only page with dynamic content causing an issue.

The US is one of the key markets, alongside the UK & Ireland so unfortunately dynamic content like this would be ideal.

No target country is set, but I will put this suggestion to the team. Thanks.

[Johnny_AppleSeed]

Just a bump on this one.

We added Href Lang Tags last week (one unique to the US, one that would appear only to those in the UK & Ireland) and had the site recrawled and reindexed, but this issue is still appearing with the American spelling appearing in the Meta Info in Google's index - despite being present nowhere on the page or the page source.

Anyone have any ideas on possible resolutions to this one?

[gfiorelli1]

Did you implemented the hreflang annotation using the sitemaps.xml methodology?

I'm asking because in this page https://newbridgesilverware.com/jewellery I don't see any hreflang in the code.

Another question... you're talking about a version for UK/IE and one version for the US, but I see only one site and sub folders like it could be /us/ for the United States ecommerce version.

So... are you dynamically changing the content (included meta titles) depending on user IP?

Because if it is so, then the hreflang doesn't work at all and you should, instead, check out this help page by Google https://support.google.com/webmasters/answer/6144055?hl=en, which is about Locale-aware crawling by Googlebot.

However, to be totally sincere, that Google is advising in red in that same page this: We continue to support and recommend using separate locale URL configurations and annotating them with rel=alternate hreflang annotations... makes me recommend you to forget dynamic serving and create two separate versions of your ecommerce and, once done, implement the hreflang annotations.

[gfiorelli1]

Hi John,

could you please give us a feedback and tell if any of the suggestions the community offered to you was of help?

Thank you.