Blog.ledsupply.com VERSUS ledsupply.com/blog

[saultienut]

Hi All-  We had a security issue that started on out blog (ledsupply.com/blog) and moved into our shopping cart, so IT suggested and moved the blog to its own server.  This means we had to change the URL structure.  It's now blog.ledsupply.com/ instead of ledsupply.com/blog...Is there evidence or opinion on whether this will effect SEO/Traffic (assuming we set-up redirects, etc.)?

I remember reading that Google suggests having your BLOG be part of your main domain and not a SUB domain, so I'm very hesitant to switch and also welcome any additional security measure suggestions we could set-up, so that we can keep the preferred domain structure.

Thank you so much!

-Brooke

[Cesare.Marchetti]

Hi Brooke

About the security issues I can't really give you any hints but I very much believe that it should be possible to fix the security issues without having to put the blog necessarily in a subdomain (even if you move the blog to another server).

Regarding SEO I can tell you this:

Google treats a subdomain (blog.ledsupply.com/) as a domain of its own in contrast as a

directory (ledsupply.com/blog) it would be part of your existing domain.

Keep it in a directory if possible, like this your blog (content) is going to support your domain (probably this was the basic idea anyway), otherwise it simply wouldn't. Even if you redirect the existing to the new subdomain structure the above will happen.

Hope this helps.

Cheers,

Cesare

[saultienut]

so you're saying going to blog.ledsupply.com is likely to negatively affect traffic and we should find a way to increase security without moving it?

[Cesare.Marchetti]

Yes. This is what i am saying basically.

Negatively? Not necessarily. It depends on how important the blog is in the context of your entire site and what it contributed SEO wise to your site. To put it in a subdomain is similar to transfering it to a new domain.

I assume your blog had/has a positive effect (SEO) on your domain. SEO wise there is for sure no benefit in moving the blog to a subdomain. Doing that you basically lose the effects its had on your domain.

If your blog didn't contribute (positively) much to boost your domain until now then you won't lose much either. If it had had a negative effect (SEO) until now on your domain then you would benefit from getting rid of its effects actually.

[LindsayE]

I agree with Cesare, if your blog has been a big part of your website I wouldn't move it to a subdomain. You'll lose any authority you've built to your website with your blog content.