Should we add a weekly updated website blog (annotated re-postings) that mirrors our LinkedIn updates?.

[Lysarden]

We currently add original content to our website every couple of months in the form of long form articles we have guest authored for other reputable sites.

We also maintain a LinkedIn company site with weekly updates in the form of annotated newsworthy re-postings.

We are thinking of duplicating our LinkedIn update feed on our website as a blog in order to build more traffic and improve SEO. Hopefully the additional frequency of site updates will also help.

Again, this additional content will be largely re purposed, with the exception of our value-added annotations.

Good idea?  Waste of time?  Suggested tweaks?

Should we link back to the original content source, no-follow, or no link?

[Cesare.Marchetti]

Hi Lysarden,

Basically the valuable content should reside all on your website (e.g. a blog) and then you post links of your blog post on different social media channels, like LinkedIn, Facebook, Twitter what ever makes sense for you. Thats the way 'seeding' is done properly on Social Media. Don't add copies of entire articles (postings) on different channels just link to the original on your website.

Doing it that way you direct all people to your website, where they maybe even can like/share your article on social media again (positive signal for Google). Even if they (only) stay on your site and read the article its a positive signal for Google; i.e. enhances dwell time on your site).

This way everything goes always back to your site and this is in my opinion the best way you can get the most out your curated content.

I don't see why you need to have a feed (RSS?) on your site of the Linkedin content. I mean as a feed (done right) its not going to harm but neither going to help you. If you do it as i explained above you will be able to direct all your article readers to your website, etc.

You should never create duplicate content. Not sure if you are doing this. The solution for that is to link to the contents whenever you refer it.

Hope this helps.

Cheers,

Cesare

[Lysarden]

Thanks Cesare, makes sense. A related question:

If my website blog consists of curated links and content synopsis with my value added notations, do I run the risk of simply exporting my visitors to another site?  Won't I wind up adding rank to the sites I link to at my expense?

[Cesare.Marchetti]

Hi Lysarden,

Good point. No not in my opinion. If your content is valuable to your target audience and has an additional value for them its very much OK like this. I can think of some kind of summary with curated links as being something very helpful actually.

Its a sign of quality contents that is also links to other (authoritative) sources. Some might visit these links but thats OK, thats part of the game and also what they are supposed to do actually. But they will come back and stick to your blog/content if its worth something for them.

You will pass equity juice to the sites you link to and yes you will help them rank (but they would probably would do anyway also without your link as I think of them of being authoritative sites in the given topic already), but you will also position your blog posting topic wise in the right area and again to link to (maybe not to many) good authoritative sites in the corresponding field is good practice, something you should do. If your posting is a kind of list of helpful links for this topic also many links pointing out would be OK.

Cheers,

Cesare