Best place to employ "branded" related keywords to gain SEO benefits and rank for "non branded" keywords?

[vtmoz]

Hi all,

I want to put this question straight with an example rather than confusing with a scenario.

If there is company called "vertigo", a tiles manufacturer. There are many search queries with thousands of searches like "vertigo tiles life", "vertigo tiles for garden", "vertigo tiles dealers", "vertigo tiles for kitchen", etc....These kind of pages will eventually have tendency to rank for non-branded keywords like "tiles for garden", "tiles for kitchen", etc. So where to employ these kind of help/info pages? Main website or sub-domain? Is it Okay to have these pages on sub-domain and traffic getting diverted to sub domain? What if the same pages are on main website? Will main website have ranking improvement for non branded keywords because of employing the landing pages with related topics?

Thanks

[Guest]

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[Guest]

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[vtmoz]

Actually our sub domains are ranking for brand related queries like "nike shoes" or "nike sports wear" (brand + keyword) and they are generating good traffic. I just wonder if we employ same landing pages on our main website (branded site); will it help my main website to rank for related keywords? And this traffic on sub domains generated from organic traffic is helping my main website or not?