Bad ranking and drops on main keyword

[Happy-SEO]

Hi Guy's,

I have a question about a website that ranks between SERP 10 - 20 and often drops out of the search results. Looking at authority it should score in atleast in top 10.

Netherlands + Belgium - Dutch language
https://www.vaneyckshutters.com
Keyword: Shutters (in all languages)

Netherlands: SERP 10 - 20 and drops 
Belgium Dutch language: Top 3 position 
Belgium French language: Top 3 position

History:
In the past, the website was live on domain extensions:

• .nl (Dutch)
• .be (Belgium)

Later they switched to

• .com/nl/  (Netherlands + Belgium - Dutch language)
• .com/fr/  (Belgium - French language)

And finally they swtiched to

• .com (Netherlands + Belgium - Dutch language)
• .com/fr/ (Belgium - French language)

*All switched where provided with redirects

In 2016 Q3 a new website was launched provided with https://, there where some issues with redirects but that's mainly fixed now. After launching the new website the positions where terrible. The website didn't score on the keyword: Shutters, and some times not even on there own brandname. After a while it stabilised but still sometimes the website dropped out of the search results. A few weeks ago we made some technical changes and now we see drops again.

Strange things Still we see strange things happening. Mainly the fact that Belgium NL and FR score good, but that could also be because of lower competition. What about the search result:

• site:vaneyckshutters.nl (indexed)
• site:vaneyckshutters.be (indexed)

i came across this article, and looked at:

• vaneyckshutters.nl/robots.txt (present)
• vaneyckshutters.nl/robots.txt (present)

Strange that the meta titel is ignored bij Google:
".com" meta title is the same as the indexed ".nl" and ".be"

At some point a saw a redirect from the old website to the new:
302 permanent redirect (made me think there was some tweaking going on)

I asked a friend if he could provide some SEO advise and gave suggestions: - In the robots.txt is see "disallow:[empy]", is that smart?

• Canonical on home is set to: "/" but redirect without "/"
• x-default in alternate is missing

Advise Does anyone see the issue or has an advise for us? Maybe we are missing the clues and is something going wrong on:

• Server/domain level (redirects)
• Authority level (still some 404's)
• Technical issues (hreflang)
• etc. etc.

Hope someone can help us out!

Thanks a million!

[Guest]

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