target all other Province around

[grepairs2017]

This post is deleted!

[MiriamEllis]

Hey There!

Thanks for asking a good question. First, it's important to state that local results are city-based rather than provincial or regional. So, your local search ranking rankings will be tied to the city in which your business is located ... not to any other city you serve. In other words, a plumber in San Francisco can rank locally for San Francisco based-or-related results, but he can't expect to rank locally for Oakland or Mill Valley searches, even if he serves there.

So, where does this leave businesses that serve a variety of cities? It sounds like this is the point you are at, asking this question and seeing your competitors doing a variety of things. The process I would advocate would look something like this:

1. First, answer the question of whether you have a real-world relationship with these cities. If your staff goes to clients in these service cities to fix their computers, the answer is "yes". If, however, you have a single location that all of your customers come to, then the answer is "no", you don't actually have a relationship to these service cities, because you're not going there.

2. If your answer to step 1 was "yes", then you have the option to pursue organic rankings for these service cities by creating content surrounding your work there. If the answer is "no" then you don't have anything real to write about, and in most cases, will need to rely on localized PPC to create visibility in these target cities.

3. Finally, if your answer was "yes", it's time to evaluate whether you have the resources to create content that will help you and your customers, or whether a lack of resources would end up creating poor quality and duplicate content that will not help you or your customers. You are seeing your competitors take this second route - creating duplicate content - and they are not being wise in doing this. If you have the resources to do better, move to the next step.

4. Identify the most important cities you want to target. Maybe this will be 5 cities, or 10 of them. If your business is small, it's generally not a good idea to set yourself the goal of targeting 50 or 100 cities at once: it's too big a job to do well. So, pick the most important cities and then really brainstorm about the types of content you can create that will be the most helpful and persuasive to your customers. The content should be the very best you can produce, or the effort may be wasted. This article can help you with this step: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages

5. When it comes to the technical implementation of these pages, you may either want to go with something like https://www.domain.com/service-city for these pages, or you may want to create a subfolder, like https://www.domain.com/region/service-city. It's really up to you. Be sure you're doing all of the basic things to optimize these pages.

6. Finally, if you determine that you don't have the resources to build city landing pages that help instead of harming your brand, then you may need to rely on PPC, instead, targeting specific cities.

There are further nuances to this situation, and I'm hoping the blog post I linked to will provide further details, but if you have any additional questions, please just ask!