Facebook won't spend my ad budget. Any recommendations?

[Liggins]

What do you do when Facebook won't spend your ad budget, no matter what you do or how high you bid?

We've tested a large audience (2.2 million reach) under a single ad set versus many smaller ad sets with tighter targeting (50-150k reach).

We've tested auto bidding versus manual bidding with bids as high as 1000% higher than Facebook's recommended bid.

We've tested many versions of creative with and without text overlay and our relevance scores are high. Nothing seems to work. Our Facebook rep and Facebook technical support keep recommending to stay with one ad set and one ad, but that's not spending either. Most days we are getting less than 20% budget utilization.

Has anyone experienced this situation before? Does anyone have any recommendations?

[R0bin_L0rd]

Hi there Bryce, what an unusual problem to have, Facebook is normally all too happy to take our money!

So I don't know all of the details, forgive me if I'm off the mark here, but is the budget incredibly high? Is it daily or lifetime? And what action are you being charged for? Is it cost-per-impression? Otherwise (no offence meant) could it be that the audience aren't being swayed to action by your creative?

I know there is a way of capping frequency on Facebook ads, if it is CPM, there's no way you have that switched on is there? Is it possible that some aspect of your advert is causing Facebook to limit reach (text-heavy image or low quality score for example)? Also, how long have you left each of these tests running?

Apologies if this is all retreading old ground, I would expect the rep to come up with a lot of these, but got to go through the old off-and-on-again routine with these things first.