An attorney left my clients firm and we still rank well for her name

[TheKatzMeow]

We've taken down the attorney's official page. Should we redirect her old page to the home page? Do a custom 404? I'm sure there's a best practice here but I'm blanking.

[Martijn_Scheijbeler]

You would usually just have the page 404 as it's some information that doesn't exist anymore. If the page is still receiving significant traffic you could redirect it to a similar page, but over time the traffic will then decrease anyway.

[TheKatzMeow]

Thanks. Appreciate this.