Which hreflang tag to use for .eu domain

[dennis.globalsign]

Hi there,

We're trying to solve a problem with one of our domains, we have a .eu CCTLD and we're trying to implement hreflang tags.

On our US and UK sites, we use "en-us" and "en-gb", but it's not clear how to approach this european problem, as there is not a "en-eu" tag.

The site is in English, but serves several European countries speaking different languages.

What's the best hreflang code to use in this situation?

Any help much appreciated,

Thanks!

[MikeRoberts]

From my understanding when using hreflang to denote English speakers in the entirety of the European Union you wouldn't need a regional tag on there.

I.E. if you targeting English speakers in Canada it would be "en-ca" whereas targeting English speakers in the UK would be "en-gb". But when targeting English speakers in all 27 (?) EU nations at once then you would just use "en".

[MattAntonino]

Open your Analytics.

Open Audience > Demographics > Language

Do you have any worthwhile languages to target after US and UK?  maybe a generic EN, maybe FR or de-de, possibly ES?

If you want to use a hreflang on .eu, I would suggest the generic EN.  That's what Google suggests here, as well:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2620865