Question regarding Aggregate Rating

[imjonny]

We have a directory site with multiple listings. Currently, our page structure is fragmented for each of the tabs (about, products, reviews, etc) with canonicals going back to the main listing page. This includes the reviews as well. Review aggregate is marked up and the stars are rendering in the SERPs.

We are planning to break out reviews to /reviews and including a paginated series, then all of the tabs (about, products, NOT reviews) will be javascript loading content so no more fragmented URLs.

Right now, I suspect that the stars are rendering on the main listing page because the review page that is currently fragmented has a canonical back to the main listing page. The main listing page also is marked up with the review aggregate. if we break out /reviews, all of the reviews will live on /reviews.

If we break out /reviews to it's own URL, will we have to have a small amount of reviews on the main listing page to have the stars render in the SERPs for the main listing page?

[matt-elshaw]

Hello,

If you want to use review markup on the main listing page, this page should clearly display the review content that you're referencing with the markup. It's part of Google's guidelines:

https://developers.google.com/search/docs/data-types/reviews#review-snippet-guidelines 

So yes, you will need to display some reviews on the main listing page.

Hope this helps!

Thanks,
Matt