How To Implement Breadcrumbs

[jaynamarino]

Hi, I'm looking to implement breadcrumbs for e-commerce store so they will appear in the SERP results like the attached image.

In terms of implementing to a site, would you simply add HTML to each page like this Google example?

Which looks like this:

2. Books ›

3. Science Fiction

4. Award Winners

Then is there anything you need to do, to get this showing in the SERPs results e.g. doing something in search console. Or do you just wait into google has crawled and hopefully starts showing in the SERPs results?

Cheers.

wn3ybMMOQFW98fNQkxtJkA.png

[SERP results with bread crumbs](SERP results with bread crumbs)

[Cesare.Marchetti]

Hi,

This won't be enough. You have to add markup. Google recommends doing this with JSON-LD. JSON-LD has the advantage of not being visible on the site. You also don't need to mix it within your HTML. It would look like this:

Breadcrumbs in the SERP's are nice but they won't bring you the gold... This kind of formatting ( > ) is easily overlooked. Almost only people that know about it like you and me would notice it...

Personally I would rather focus on reviews/ratings: https://developers.google.com/search/docs/data-types/reviews (add the markup if you have already ratings for your products or make it easy for people to rate your products so you can include that later). --> Reviews/Ratings might appear with stars on the SERP's: this is going to bring you the gold CTR wise you will see.

You could also add markup for the products to make Google better understand about your products and and what their according properties are.

And/or add your logo and all the social media profiles on your Knowledge Graph cards: https://developers.google.com/search/docs/guides/enhance-site

Depending on the shop CMS system you are using you might even find plugins that help you doing that., e.g. https://de.wordpress.org/plugins/json-api/.

Hope this helps.

Cheers,

Cesare

[Joe_Stoffel]

Cesare has provided an excellent answer here IMO, I like the suggestions for other markups to target. I also strongly agree with finding a plugin to implement this markup, it will save you a lot of time.

In addition to his answer, here are a few other resources that I feel will help:

BreadcrumbList Schema Page: Find information on the different properties that you can include with this particular markup as well as an example that you can model your breadcrumb schema off of.

Structured Data Testing Tool: Use this tool to validate that your schema markup is free of errors.

Hope these help!