My homepage ranks but not my target page.

[seoanalytics]

Hello,

I have an issue with one my pages. I have a page about "Bike tours in France+ exclusively that has been existing for almost 8 years. Since day 1 I changed the web address a few times but I have the necessary redirect (actually only 1).

I can't find this page  (pretty much since day 1) on the keyword "Bike tours France" and I am wondering why ?

However, I can find my homepage rank on "Bike tours France" even though it doesn't only talk about "Bike tours in France" instead of my page which is only about "Bike tours in France". I am wondering why only my homepage shows and not the other one. For information, I have about 30 % of my external links that say Bike tours France and that go to my homepage because when I started my website I was only doing "Bike tours in France"

Could google say we don't care about your page about "Bike tours in France" because you got so many links to your page with the keywords "Bike tours France" and could it be why I don't see it rank. However, it is index but doesn't show up in search results ?

Or could it be the fact that made many content changes over the years on this page and that google is saying I will rank you but it will take years because of so many changes.

What can I do to make my page about "Bike tours in France" appear in search results for the keyword "Bike tours in France".

Thank you,

[andy.bigbangthemes]

Hey there,

You always need to make sure that your pages don't try to rank for the same keyword otherwise you're basically competing against yourself. One thing you could try is dial down this keyword on your homepage to help boost your target page, or start sending more links towards the target page with the target keyword so that G knows that there's where the most valuable info is.

Also make sure that you have enough internal links from your own site telling G that this is the page where this content is best addressed.

Hope this helps If it does please send a like. Thanks!

[seoanalytics]

Thank you,

So not much than i can do other than getting links that my France page, I guess ... or ask the the links that go to my page with the anchor text bike tours in France or similar to go my France page, correct ?

[andy.bigbangthemes]

I think that if you start looking at your internal linking a bit, and create a couple more links internally that point to the target page from the homepage (with relevant content ofc), you should be able to see a switch in results soon.

There's also the question of PA vs DA. Your homepage ranks because it's much older than the target page, and if you just created the landing page then it will take a while to rank. Doing the right things will eventually get you there.

[seoanalytics]

Thank you for the information, I will start working on that.