Can we use the same titles and meta descriptions for all of our office locations? We have 18 locations in total.

[Kiakh1987]

Hello,

TTR Data Recovery has 18 different office locations and I am wondering if we can use the same title and meta description for all locations and just change the location name...For example:

#1 Best Data Recovery Services in Atlanta, GA| TTRDATA

TTR Data Recovery offers a comprehensive suite of data recovery services in Atlanta, GA including Hard Drive, SSD, Server and RAID/NAS. Get A Free Quote!

#1 Best Data Recovery Services in Miami, FL | TTRDATA

TTR Data Recovery offers a comprehensive suite of data recovery services in Miami, FL, including Hard Drive, SSD, Server and RAID/NAS. Get A Free Quote!

Would this be already, or would it be better if we had a unique title and meta description for every location? We want to get the same message across and it would be difficult to change the wording 18 times.

I look forward to hearing back from you guys. Thank you.

[MiriamEllis]

Hi Kiakh,

Good topic and question. Your business is at a really important point of decision here. The very best advice I can give you is that, if the company does not have the resources to create 18 unique, high quality location landing pages, reconsider whether it makes sense to create them at all. Well-crafted landing pages have the potential to help with both your SEO and conversion goals. They can speak directly to consumers in a specific market and provide a great experience and customized CTAs. Conversely, pages into which you've not put maximum effort represent lost opportunity, and may end up watering down your overall website with thin and duplicate content. So, rule of thumb here: if a thing's worth doing, it's worth doing well.

All that being said, the truth is that many large brands get away with weak store locator pages. I wrote about this phenomenon in 2016 (see: https://moz.com/blog/getting-local-store-locator-seo-right) but your business, with less than 20 locations, has so much opportunity to devote real resources to the dev of amazing landing pages (as opposed to a business with 500 or 1000 locations) that it would be a shame to see you not take advantage of it. Please, read that article and come back with further questions!

[WebMarkets]

Miriam made all the right points there. Excellent answer.

1- The only aspect I would add is this: We all know how smart Google is correct? Well, how would they not realize that these types of meta D's are extremely redundant? Possibly getting a negative attribute? possibly not? The best way is to A/B test.

2- Do you know for sure if this meta D is the best for SEO? If not, changing the meta D's to be worded differently would be an excellent way to test. For example ****Data Recovery includes Hard Drive, SSD, Server and RAID/NAS management for your business. **** Get A Free Quote from TTR Data Recovery in Miami, FL.

And as always, make sure these keywords have been research for a consistent volume of traffic and are included in your on page density plans.

Hope this helps!

[Kiakh1987]

Thanks, Miriam, 
By changing our title and meta descriptions to make them unique, are we going to lose our current ranking?

[Kiakh1987]

Thanks, Kris, 
By changing our title and meta descriptions to make them unique, are we going to lose our current ranking?

[WebMarkets]

Well, that depends on what keywords you are tracking. With any content changes, there will be ups and downs, similar to a stock market line graph. The ranking from a content change may go up, and may go down. Most likely, both will ocurr. If you are currently ranked #1 on your preferred search term, I wouldnt both with the content changes, but would only conduct a link building campaign to those specific pages that are ranking.

But when it comes to ranking changes... only Google has that proprietary secret and definitive answer.

[MiriamEllis]

Hi Kiakh,

Like Kris has answered, this is an 'it depends'. You'd need to be able to show a consultant your current pages, including the optimization of their tags, to get an expert opinion on whether changes you plan to make are likely to improve rankings, improve conversion, or the opposite.