Does posting frequency matter?

[Wagster]

Right now my company is blogging five days a week, which is way more than our competitors and most other companies do. Back last September, we dropped our blogging frequency to once a week or so, and our organic conversions dropped. I had ascribed that to the drop in our blogging frequency, but now I have my doubts: maybe it was a rise in competition, or part of a larger drop that has been going for over a year and a half.

My question to you is: what has been your experience when your posting frequency (or your clients' posting frequency) has dropped? Have you seen a drop in rankings, or have you held fast?

Many thanks in advance.

[donsilvernail]

Hi William,

This is an interesting questions as I have seen both scenarios. I think quality of content and how evergreen the content is may play apart in whether the rankings/organic start to drop or stay steady. Also content that is not performing can be repurposed or tweaked to keep the rankings rolling. Its a back and forth game that you will need to monitor your data to diagnose the situation you are experiencing.

In my opinion good informative evergreen content will always rank unless a competitor drops a bomb and produces a similar piece that is much better then your own.

Frequency is also an interesting concept. 5 days a week is like a news site or a site where people are going to consume content daily. If you drop the frequency you may loose these types of content connoisseurs. However, generally if the content is good informative and engaging it should last.

Thanks,

Don

[HashtagHustler]

I would agree with Don. Matt Cutts, who is pretty much the authority of all of this, has answered this question. Granted it was 7 years ago I think the answer is still valid.

https://www.youtube.com/watch?v=d6-KA20QqL8\

Quantity is important for people, quality is important for google.

[EGOL]

Right now my company is blogging five days a week, which is way more than our competitors and most other companies do.

Five days a week might be focusing on quantity.

Blogging will not do anything for your website if the content is not quality... and when I say quality, I mean good enough to attract traffic and natural links.   If you are not blogging quality you might be adding dead weight to your website and it might even be Panda bait.

Look at your analytics.  Are your blog posts pulling in any traffic.  Are they pulling in any conversions.  Are they attracting natural links from respectable websites?   If they are not doing these things then blogging for blogging's sake is a waste of time.

Instead of comparing how many times you blog per week, take a look at how your quality compares with your competitor.  Determine if the content is useful to your visitors and be very critical and honest with yourself.   Are your visitors even seeing it?  Does it answer their relevant questions about how to use your products, how to select them, how to maintain them, other information about them?

If you are blogging daily and are doing a good job there should be a lot of visitors to your website who arrive through your blog home page or arrive through the main page of your website and click into your blog.  If that isn't happening then, maybe your blogging is not useful.

Do the assessments above, reflect upon your plan and don't worry about how many days per week you are blogging.  Worry about if you are blowing your competitors out of the water with the content that you are producing.