.com geotagging redirect to subdomains - will it affect SEO?

[Infruition]

Hi guys,

We have a .com domain and we've got geoIP on it, so UK goes to .co.uk and USA goes to .com/us

We're just migrating over to another platform so we're thinking of keeping a "dummy" server just to do this geoIP pointing for us.

Essentially .com will just point over to the right place and hold a specific .com/abc (which is generic for everyone worldwide)

Current Scenario:
.com (Magento + geoIP)
.com/us (US Magento)
.co.uk (UK - geoIP redirect to Shopify)
.com/abc (sits on Magento server)

Wanted Scenario:
.com - used for GEOIP and a specific .com/abc (for all users)
.co.uk (UK) - Shopify eCom
.com/us -> migration to us.xx.com (USA) - Shopify eCom

I just wanted to know if this will affect our rankings on google? Also, any advice as to the best practises here would be great.

Thanks!

Nitesh

[benesmartin]

Hey Nitesh,

To boost your local rankings, you definitely want to set up hreflang for all the locations and, possibly, languages (once you will have any other ones except for English).

Also, depending on your business model, it's recommended to set up Google My Business for all the locations you have.

Cheers, Martin