Do I need to remove pages that don't get any traffic from the index?

[kadut]

Hi,

Do I need to remove pages that don't get any traffic from the index?

Thanks

Roy

[donsilvernail]

Hi Kadut,

Maybe not remove the pages but diagnose and find out why they are not ranking. Some things to consider. Is the content on these pages thin? Are there backlinks for these pages. Are they easily accessible from your navigation? Are they linked form within your website? Are you following basic SEO practices, is your on page technical seo tight.

Thanks,

Don

[WebMarkets]

I would never, ever remove pages unless they are harmful to your brand.

With that said, i would suggest optimizating the page for keywords that carry higher traffic volume. With that, make sure this page is niche and discusses the content individually.

You will need:

-Keywords that have a decent to high amount of search volume (keyword research). and make sure these keywords can obtain a high ranking.

-At least 1,000 words, designed in an easy to read format, with your target keywords places in the meta title, description, most of the H Headers and paragraph text. At least a 3% density.

-Make sure your images have alt tags with your target keyword and the URL of the page is short, clean, and has your target keyword.

Create internal links on your website (with the correct anchor text in the link), that point to the page. Drive it from popular pages like the home, about, or services page.

-Find other websites that would be interested in linking to this specific page, preferably websites that have a higher domain authority than yours does.

-Lastly, index in Google webmaster tools, crawl with googlebot, index and render the specific page .... and wait. At least 5 weeks and measure traction on Google.

Oh yea..cross your fingers and think happy thoughts too.