Has there been an algorithm change in the last week?

[Jack_Jahan]

Hi guys,

Rankings for almost half of our targeted keywords have gone down this week vs. last week.

I have checked a couple of rank trackers and all are reporting some serious movement in Google's algorithms during this period.

Does anyone have any further information on this that can help me restore our rankings? I haven't read anything in regards to any 'major' pending updates.

Many thanks in advance,

Jack

[DonnaDuncan]

Hi Jack,

I saw your question a few days ago and didn't respond thinking I'd wait and see if there was talk of an update in the SEO forums. There hasn't been any.

As you probably know, Google updates its ranking algorithm 500-600 times a year. Only the larger, more disruptive ones get talked about in the forums. You may be witnessing one of the smaller ones. I know I have seen some fluctuations this week.

As to what to do about it, if you're playing by the rules I'd sit tight and see if things normalize over the coming few weeks. It's not unusual for there to be significant changes that eventually reverse. If things don't normalize, then you're going to have to do some comparative analysis to figure out what you need to do to catch up again.

Not a specific answer - sorry, there isn't one. I could be so many different things.

[Jack_Jahan]

Thanks, Donna.

My plan is to not have a knee-jerk reaction to this, and as you say, just see how things play out over the next week or so.

Many thanks for your response - I really appreciate it.