Best practice for local keyword ranking in URLs

[Easigrass]

Hi, I have a large artificial grass website with many franchise location landing pages. At the moment i have most of the landing page URLs like this www.domainname.com/uk/city/

My TLD does not contain the keyword "artificial grass" so should I follow the location with the keywords /city-artificial-grass/ or is Google pretty savvy these days and will it know that I am an artificial grass company?

I'm after the best recommendations for this if possible.

Thanks

[MiriamEllis]

Hey Alex,

I want to be sure I'm understanding this fully. Some questions:

1. Is artificial grass the main product your business sells?

2. If that's right, are you saying that your domain name is something like Alexs.com instead of AlexsArificialGrass.com?

3. And if that's right, are you asking if your landing pages should look like alexs.com/country/city/artificialgrass instead of just alexs.com/country/city? Or, something else?

4. And, finally, I'm curious about the use of a country name in your URLs. Do you have offices in more than one nation?