Struggling with the principle of backlinks, all i can see for the competition is directories?

[binkez32]

Hey everyone,

I have been using the open site explorer to check the linking domains/inbound links of competition for window suppliers. I've read that directories generate pretty much no link juice, yet all i can find for pretty much all of the well ranking competition (other than few very major companies) is directory listings. This leaves me wondering whether just submiitting to 5-10 good relevant directories would help tip me above some of the competition...

I've read quite a lot about generating quality backlinks but i still haven't got my head around how to actually do anything myself that would be potentially useful. All i've done so far is post to relevant high authority directories and a couple relevant forums.

I have pretty much £0 budget but a decent amount of time and strong graphic design and animation skills so feel like i can put that to use but again would have no idea what to do even if i created something share worthy. I can't imagine succesfully contacting anyone and getting them to link back to me or share my content..

Thanks for any advice...

[Katarina-Borovska]

Hi there,

First of all, if your competitors have only links from directories, that's perfect for you! You can see they have no proper backlink strategy in place and your options are really open.

When it comes to directories, you are right, they are mostly ignored. I would still recommend you submit your business there as you might be found through their searches. So don't hesitate and list yourself everywhere relevant and make sure you use your details exactly as on your website and there is no discrepancy.

I don't know enough about your business and website, however I would recommend you make sure you have content. Since it's all that counts - amazing content and backlinks. If you neglect one, you might struggle. Keep adding relevant content, maybe blog articles such as case studies, industry facts etc. and share. Infographics can be a very interesting way of how to earn backlinks - you just need to select some interesting data and share - via your own social or getting in touch with third parties. I would prefer publishing infographics on your website and have a code to share. I always prefer activities that give me a bit of PR - so if your content (whether infographics or a guest post) can receive backlinks, get shared and bring relevant traffic, you won!

I don't like backlinks for the sake of having them as many as possible. Make sure you focus on relevancy. I would recommend to create a spreadsheet and search where your relevant traffic might be. Maybe you can team up with an online magazine and offer a competition (details on your site), maybe your customers/suppliers/institutions you are a member of are happy to give you a backlink. Very often they will want something in return, so it's up to you how creative you can be.

Have a look at Google mentions and find out where your business is mentioned. Just get in touch and ask if they could give you a backlink. Can you provide a placement for students, sponsor an event or provide an interesting article to benefit .edu organisations? .edu links are very powerful. Also, don't forget review sites - submit your company for your customers to review to receive a backlink and traffic.

If I were you, I would start here - with a brand new spreadsheet and I would just start generating ideas within your niche. If you get stuck at any point, just let me know! Also, any more questions, I'm happy to answer.

Hope this helps. Good luck!

Katarina

[badgergravling]

Katarina shared some good advice.

Remember that the Open Site Explorer, good as it is, can't crawl the entire web, so might not discover every single link for a competitor.

And to displace an established competitor with consistent rankings doesn't mean matching their inbound links - it means exceeding them, as they'll also have the benefit of the domain history, existing traffic etc.

I've done some outreach in the past for a major window supplier in the UK, and if you use your graphics and animation skills in the right way, you should definitely be able to improve your situation. It's just about finding the right angle for the right audiences....