Instagram for small manufacturing business?

[RayflexGroup]

Hi all,

We're a small business based in the UK that manufactures a range of PVC strip curtains and rubber site safety products. We have a presence on twitter, facebook, LinkedIn & google+... I've been considering Instagram for a little while now as I know we would have plenty to post (strip curtains are seen in multiple industries, it'd be great to post unusual applications that we've supplied to...) but I'm wondering what experience anyone has had with Instagram in an industrial manufacturing business... Is the audience there or would it be a waste of time for us? I've briefly looked through # but I'd like to know first-hand experiences!

[BartonInteractive]

Tough question here. Have you checked to see if comparable companies or competitors are on Instagram? And if so, are you able to gauge their success or lack thereof?

[WebMarkets]

Well you have an interesting product for instagram. My best advice would be to analyze the behavior of your target market. If your target market, or influencers of your target market, are on instagram, then follow then and create new relationships. As with any other tool, it takes time and dedication to grow a following and cimmunicate effectivley with the right people and businesses.

Use instagram as a brand awareness and relationship tool...never as a selling tool. The silver lining? You get an instagram link which im sure is a 100 DA.