How to write an optimal h1?

[whiteonlySEO]

I am working on optimizing the content on my site and am currently reviewing my h1s and seeing how they can be improved. What is the exact purpose of the h1 and how should it differ from the meta title?We sell clothing apparel on my site. So for example- my meta title for women's printed tops category is- Printed tops for women I Patterned Shirts & Tunics I Company Name. How should my h1 differ from this?

Thanks.

[Bryan_Loconto]

Hey SEOhanna

Great question! I would go into detail about this but feel that my man Neil Patel already did an outstanding job in his article, so I wouldn't dare try to take credit.

Hopefully this helps if you haven't read it already! Best of luck!

[whiteonlySEO]

Hi Bryan,

Thanks so much for sending me this very informative article by Neil Patel. I read through it, but my original question still remains, what is the fundamental difference between the meta title and the h1, and practically speaking how would I write them in the optimal way to rank for that page?

Thanks again!

[Bryan_Loconto]

My pleasure! Glad you found it useful

IMO the difference between them boils down to where their content appears. Title tags appear in the SERP's (search results) and in a browsers title bar while an H1 appears in the body of your webpage. That difference impacts how search engines and page visitors will analyze your page. That being said, search engines give more weight to Title Tags than Page Headers.

Both should provide details about the overall message of your page, right, so the best way to optimize your Title Tags and Headers is to write for your audience. Of course follow best practices when creating each.

Moz made this tool that helps with the Title (character/pixel) length. The page also offers other great info on titles as well.

Hope that helps better answer your original question! If not please let me know how I can help further. Cheers!!