Should I do multiple 301 redirects?

[MAVENTRI]

We launched our website less than a year ago. We had another domain name and business name. I created 301s from the old domain to the new domain, that are still in place now.

We are in the process of restructuring our current site which would result in pages getting a new title and URL to match.

Essentially it would look something like this:
-- olddomain.com/page1 --> newdomain.com/page1 --> newdomain.com/newpage

I recently checked the analytics and it looks like we are still getting traffic redirected from the old domain. What is the best way to handle these redirects? Should I redirect a redirect?

[nhhernandez]

If you redirect a redirect, that's going to cause a redirect chain. Having too many redirect chains will result to slow page speed. For every step in a redirect chain, about 10% of authority is also lost. The best thing to do is a 1 - 1 redirect if possible. Have a read of this blog post about redirects - https://moz.com/blog/heres-how-to-keep-301-redirects-from-ruining-your-seo

Hope this helps!