Expired Domains for Back Links - any good?

[paulfoz1609]

I've read that PBN's have been targetted by Google and a recent update may have been brought out targeting these.  I was going to search for an expired domain with good backlink profile in a similar sort of niche to me.  I was going to buy that domain and build a mini website.  I would have registered with a paid shared host of £2-3 per month and have it as a site of its own.  Then when ranked on Google so i know its not blacklisted I'd link one link back to my money site.  I cant see how Google would be able to penalise this.  Im presuming a PBN is a large network of these that are used to link to multiple sites rather than doing what I was planning.

Is it a good idea to use the tactic I was going to use or am I asking for trouble?

[Tenlo]

If you are just building small websites to pump up your main site and not offering quality content, Google will eventually figure this out and you will see a hit for it.  When you are creating content and websites to rank, ask yourself "is this useful to a searcher?" if the answer is no, eventually Google is going to find it and at best just remove it, if you are not lucky you could see a penalty.  I have had much better results taking time to create good content on my main site and promote it rather then trying to trick Google by making low quality content to try and boost up my main sites.

[JamesCrossland]

Agreed with MichaelAMG on this

If (if) you were going to do this I'd audit the backlinks of the expired domain and then once bought redirect the site to your homepage - Still not great but much better than you're suggesting

[paulfoz1609]

Thanks for the advice.  If I was to put some decent content and maybe update the sites with a fresh page of content once every month would that help or would I be wating time that I could be creating a good link bait content page for my money site?

[JamesCrossland]

I think you've answered your own question there - you'll be spending all that time for one link where as you could be building good content on your money site that will attract multiple links

[Heinwest]

Hi. But do you not effectively get the links from the expired domain if you redirect it?