SEO for Facebook's search bar?

[TaylorRHawkins]

Hey everyone!

Had a quick question for ya'. Does anyone know if there are currently SEO tactics that are in place to help a company's Facebook page rank in their search bar? For example: When I search "Idaho Auctions" into the facebook search bar, there's a multitude of results - ranging from groups, to events, to businesses.

How do these get ranked above each other?

[Bryan_Loconto]

Hey Taylor!

From what I know the best way to ensure your page shows up at the top when searched in Facebook is as follows:

1. Make sure your Brand name and FB URL match

2. Confirm you have the proper category set for your Page

3. Have a completed profile with thorough details about your business. *The About section plays a key role in FB search queries

4. Content, Content, Content (create and share high quality content with your audience)

5. Engage and interact with your audience

I know these sound basic but sometimes as marketers we get so wrapped up in everything else that we overlook them and end up scratching our heads...

Hope this helps!

[TaylorRHawkins]

This is a great response! Thank you!

[Bryan_Loconto]

My pleasure Taylor If you don't mind tapping that "Good Answer" button, it would be greatly appreciated! Cheers